Why subscribe?
I make great wine recommendations.
And I tell even better stories to pair with them.
It’s Not About the Wine, It’s About the Experience of the Wine
My name is John Alanis, and I’m a Certified Sommelier with quite a background. I was born in 1971, graduated HS in 1989, went to UT Austin on a Naval ROTC Scholarship, served in the US Submarine force, worked in the oilfield on the North Slope of Alaska, got into the internet marketing business in 2000 when it was the wild, wild west, and finally got seduced by good wine in 2020.
So yes, I have stories to tell. Stories that pair well with the fantastic wines I am not just going to recommend to you, but show you how to truly enjoy them.
Most people don’t know how to enjoy wine because the wine industry does such a rotten job of telling you what wine is really all about.
It’s not about the fermented grape juice in the glass. It’s about the experience of the wine. The story the wine tells. How it involves YOU in the story. How it brings up long ago memories, thoughts, and experiences. How it makes you feel things you will never feel again but always remember.
I’m not going to bore you with acids and tannins and south facing slopes and soils, even though those can be quite interesting to true wine nerds. What I’m going to give you is “Wine Entertainment,” with some fun education. Everything will be about truly enjoying wines you may not even know exist- hell, that’s why I became a Certified Sommelier, to discover those wines.
Along the way I found out I really like making great wine recommendations to people who love great wine experiences. So that’s what my newsletter is all about- great wine experiences, and everything that goes into them. We’ll talk about what wines to drink and not drink, we’ll talk food, whiskey, cocktails, music and most importantly tell stories from a better world long gone, the world I grew up in.
In other words, we’ll form a genuine human connection from one of the last authentic things remaining in a world full of phoniness and pretending.
Join the crew
Subscribe now, and at least once a week, I’ll send you my wine recommendations and stories, plus videos I make showing you which wines to enjoy.
And I want YOU to send me your recommendations, your stories, your experiences. Wine is one of the last places we can actually have a real, honest community full of agreement and even more fun disagreements. And it’s where you can discover a bottle you never even knew about that can actually change your life.
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